Skip to main content

How much has the response rate shaped our methods?

In recent posts, I've been speculating about what it might mean to optimize survey data collections to something other than the response rate. We might also look at the "inverse" problem -- how has the response rate shaped what we currently do? Of course, the response rate does not dominate every decisions that gets made on every survey. But it has had a far-reaching impact on practice. Why else would we need to expend so much energy reminding ourselves that it isn't the whole story?

The outlines of that impact are probably difficult to determine. For example, interviewers are often judged by their response rates (or possibly conditional response rates). If they were to be judged by some other criterion, how would their behavior change? For example, if interviewers were judged by how balanced their set of respondents were, how would that impact their moment-to-moment decision-making? What would their supervisors do differently? What information would sample management systems deliver to interviewers? What would project managers look at on a day-to-day basis?

It seems to me that it is difficult to see where the influence of the response rate begins and ends. At the moment, we are taking baby steps away from judging everything in terms of the response rate. We check sample balance, while seeking to maximize response rates. If the sample balance begins to be out of whack, we intervene to control the process a bit. But this is still a long way from what it might look like to be maximizing some function other than the response rate.

Comments

Popular posts from this blog

Tailoring vs. Targeting

One of the chapters in a recent book on surveying hard-to-reach populations looks at "targeting and tailoring" survey designs. The chapter references this paper on the use of the terms among those who design health communication. I thought the article was an interesting one. They start by saying that "one way to classify message strategies like tailoring is by the level of specificity with which characteristics of the target audience are reflected in the the communication." That made sense. There is likely a continuum of specificity ranging from complete non-differentiation across units to nearly individualized. But then the authors break that continuum and try to define a "fundamental" difference between tailoring and targeting. They say targeting is for some subgroup while tailoring is to the characteristics of the individual. That sounds good, but at least for surveys, I'm not sure the distinction holds. In survey design, what would constitute

What is Data Quality, and How to Enhance it in Research

  We often talk about “data quality” or “data integrity” when we are discussing the collection or analysis of one type of data or another. Yet, the definition of these terms might be unclear, or they may vary across different contexts. In any event, the terms are somewhat abstract -- which can make it difficult, in practice, to improve. That is, we need to know what we are describing with those terms, before we can improve them. Over the last two years, we have been developing a course on   Total Data Quality , soon to be available on Coursera. We start from an error classification scheme adopted by survey methodology many years ago. Known as the “Total Survey Error” perspective, it focuses on the classification of errors into measurement and representation dimensions. One goal of our course is to expand this classification scheme from survey data to other types of data. The figure shows the classification scheme as we have modified it to include both survey data and organic forms of d

An Experimental Adaptive Contact Strategy

I'm running an experiment on contact methods in a telephone survey. I'm going to present the results of the experiment at the FCSM conference in November. Here's the basic idea. Multi-level models are fit daily with the household being a grouping factor. The models provide household-specific estimates of the probability of contact for each of four call windows. The predictor variables in this model are the geographic context variables available for an RDD sample. Let $\mathbf{X_{ij}}$ denote a $k_j \times 1$ vector of demographic variables for the $i^{th}$ person and $j^{th}$ call. The data records are calls. There may be zero, one, or multiple calls to household in each window. The outcome variable is an indicator for whether contact was achieved on the call. This contact indicator is denoted $R_{ijl}$ for the $i^{th}$ person on the $j^{th}$ call to the $l^{th}$ window. Then for each of the four call windows denoted $l$, a separate model is fit where each household is assu