I don't do a whole lot of advertising on the blog, but I did want to post about a set of short courses that we will be offering here in Ann Arbor next summer. These courses are the first three days of what will eventually be a full two-week course. We have some great instructors lined up. We are going to teach techniques of responsive survey design that can be used across a variety of studies. If you are interested, follow this link for more information.
One of the chapters in a recent book on surveying hard-to-reach populations looks at "targeting and tailoring" survey designs. The chapter references this paper on the use of the terms among those who design health communication. I thought the article was an interesting one. They start by saying that "one way to classify message strategies like tailoring is by the level of specificity with which characteristics of the target audience are reflected in the the communication." That made sense. There is likely a continuum of specificity ranging from complete non-differentiation across units to nearly individualized. But then the authors break that continuum and try to define a "fundamental" difference between tailoring and targeting. They say targeting is for some subgroup while tailoring is to the characteristics of the individual. That sounds good, but at least for surveys, I'm not sure the distinction holds. In survey design, what would constitute
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